Conversational AI is rapidly transforming sales workflows. From generating emails to summarising meetings, AI assistants are becoming indispensable.
But which model is the best fit for sales teams in 2025?
In this review, we compare ChatGPT, Claude, and Gemini across features, usability, speed, and real-world sales performance.
1. ChatGPT (GPT-4)
Features: Natural language generation, email drafting, meeting summaries, AI coaching prompts, and integration with CRMs.
Pricing: ChatGPT Plus £20/month, enterprise pricing varies.
Best for: Teams seeking a versatile, conversational AI for multiple sales tasks.
Pros: High-quality natural language generation, fast responses, and broad integrations.
Cons: May require prompt engineering for complex sales tasks.
2. Claude (Anthropic)
Features: Conversational AI focused on alignment and safety, summarisation, long-form analysis, and meeting notes.
Pricing: Custom enterprise pricing.
Best for: Teams needing safe, concise summarisation and decision-making support.
Pros: Strong summarisation capabilities, less likely to produce misleading responses, helpful for large documents.
Cons: Fewer integrations than ChatGPT, slightly slower in real-time responses.
3. Gemini (Google DeepMind)
Features: Natural language understanding, predictive suggestions, multi-turn conversations, integration with Google Workspace.
Pricing: Enterprise-focused, custom pricing.
Best for: Google ecosystem users seeking AI that blends predictive insights with conversation.
Pros: Tight integration with Google tools, predictive sales suggestions, and strong analytics support.
Cons: Limited standalone features outside the Google Workspace ecosystem.
AI Model | Strengths | Pricing | Best For |
|---|---|---|---|
ChatGPT | Versatile natural language generation | £20+/month (Plus), Enterprise | Teams needing broad AI sales support |
Claude | Summarisation & safety | Custom | Teams needing concise, safe outputs |
Gemini | Predictive suggestions + Google integration | Custom | Google ecosystem users wanting integrated AI insights |
Email drafting & personalisation: ChatGPT for rapid, high-quality output.
Meeting notes & summarisation: Claude for concise, safe summaries.
Predictive next actions: Gemini for sales teams using Google Workspace.
Key Takeaways
Choosing the right conversational AI depends on your team’s ecosystem, task needs, and integration requirements.
ChatGPT stands out for versatility, covering everything from drafting sales emails to CRM-connected coaching.
Claude is best for teams prioritising safe, accurate summarisation of meetings, documents, and decision points.
Gemini gives Google Workspace users predictive insights and seamless ecosystem integration.
The best choice depends on whether your team values breadth of tasks (ChatGPT), reliability of summaries (Claude), or predictive ecosystem insights (Gemini).
Combining these tools strategically can supercharge sales productivity.
