From managing leads to automating follow-ups, AI sales assistants are transforming how sales teams operate.
With a growing number of tools available, choosing the right assistant can be challenging.
In this review, we break down the top AI sales assistants for 2025, comparing features, pricing, and ideal use cases to help sales professionals make informed decisions.
1. Salesforce Einstein GPT
Features: AI-powered lead scoring, predictive insights, automated email suggestions, and integrated CRM workflows.
Pricing: Starting at £25/user/month for basic features, enterprise plans available.
Best for: Teams already using Salesforce who want seamless AI integration.
Pros: Tight CRM integration, strong predictive analytics.
Cons: Steeper learning curve for new users.
2. HubSpot AI Sales Assistant
Features: Automated email templates, AI call summaries, pipeline insights, and conversational chat assistance.
Pricing: Included in HubSpot Sales Hub Professional (£46/user/month).
Best for: Small to mid-sized teams seeking an all-in-one sales platform.
Pros: User-friendly interface, excellent email automation.
Cons: Limited advanced analytics compared to competitors.
3. Drift AI
Features: Conversational AI, chatbots for lead qualification, and meeting scheduling automation.
Pricing: From £40/month per user; enterprise pricing varies.
Best for: Teams focused on real-time customer engagement and conversational selling.
Pros: Excellent at qualifying leads in real-time, highly customisable chatbot flows.
Cons: Less suitable for email-heavy outbound teams.
4. Conversica
Features: AI-driven sales assistant for outreach and follow-ups, automatically engages leads via email and SMS, tracks engagement.
Pricing: Custom pricing based on volume.
Best for: Teams that require hands-free lead engagement at scale.
Pros: High automation potential, reliable follow-up tracking.
Cons: Less flexible for complex CRM integrations.
5. Clari Copilot (formerly Wingman)
Features: AI-powered conversation intelligence, call transcription, deal insights, and coaching tools.
Pricing: Starts at £50/user/month, enterprise pricing on request.
Best for: Sales leaders who want deep visibility into calls and deal health.
Pros: Strong coaching insights, easy integration with Zoom and Salesforce.
Cons: Focused primarily on calls, less robust in email automation.
6. Gong AI
Features: Conversation analytics, deal forecasting, coaching recommendations, and real-time conversation alerts.
Pricing: Custom pricing, typically enterprise-level.
Best for: Teams that prioritize data-driven coaching and pipeline visibility.
Pros: Industry leader in call analytics, powerful coaching platform.
Cons: Premium pricing makes it less suitable for small teams.
7. Outreach Kaia
Features: Real-time call assistance, objection handling prompts, and automated meeting summaries.
Pricing: Available as part of Outreach platform, pricing on request.
Best for: Outbound-focused teams needing live AI support during calls.
Pros: Excellent real-time guidance for reps, strong Outreach integration.
Cons: Locked into the Outreach ecosystem.
8. Zoho Zia
Features: Predictive lead scoring, email sentiment analysis, workflow automation, and conversational AI assistant.
Pricing: Included with Zoho CRM, from £18/user/month.
Best for: Small to mid-sized teams using Zoho CRM.
Pros: Affordable, wide range of AI features built-in.
Cons: Less advanced than higher-end tools like Gong or Salesforce Einstein.
9. People.ai
Features: Revenue intelligence, activity capture, pipeline forecasting, and AI-driven rep productivity insights.
Pricing: Enterprise pricing on request.
Best for: Large organizations wanting comprehensive sales intelligence.
Pros: Excellent visibility into rep performance and deal health.
Cons: Designed for enterprise, less accessible to smaller teams.
Tool | Key Strengths | Pricing | Ideal Use Case |
|---|---|---|---|
Salesforce Einstein GPT | Predictive insights, CRM integration | £25+/user/month | Salesforce users needing advanced analytics |
HubSpot AI | Email automation, pipeline insights | £46/user/month | Small to mid-sized sales teams |
Drift AI | Real-time lead qualification, chatbot | £40+/user/month | Conversational sales teams |
Conversica | Automated outreach at scale | Custom | High-volume engagement |
Clari Copilot | Conversation intelligence, coaching | £50+/user/month | Sales leaders coaching reps |
Gong AI | Conversation analytics, forecasting | Custom | Enterprise teams with coaching focus |
Outreach Kaia | Real-time call assistance | Custom | Outbound-heavy sales teams |
Zoho Zia | Affordable predictive scoring, automation | £18+/user/month | Zoho CRM users |
People.ai | Revenue intelligence, forecasting | Custom | Large enterprises |
Outbound-heavy teams: Salesforce Einstein GPT or HubSpot AI for structured pipeline management.
High-volume lead engagement: Conversica for automated outreach and follow-ups.
Customer-facing and chat-first teams: Drift AI for real-time qualification and scheduling.
Sales coaching and call insights: Gong AI or Clari Copilot.
Enterprise forecasting and revenue intelligence: People.ai.
Affordable all-in-one option: Zoho Zia.
Key Takeaways
Choosing the right AI sales assistant depends on your team’s workflow, lead volume, and preferred communication channels.
Salesforce Einstein GPT excels in predictive analytics.
HubSpot AI offers balanced all-in-one functionality.
Drift AI leads in conversational automation.
Conversica is ideal for large-scale automated engagement.
Gong AI and Clari Copilot power advanced coaching.
Outreach Kaia supports live objection handling.
Zoho Zia is budget-friendly for SMBs.
People.ai shines in enterprise sales intelligence.
Carefully assessing features, pricing, and your team’s specific needs will ensure you select the AI assistant that accelerates sales performance in 2025.
