Sales professionals spend countless hours in meetings, often juggling notes, follow-ups, and scheduling. AI meeting assistants promise to streamline this workflow, summarising calls, scheduling follow-ups, and even drafting action items.
This review evaluates the leading AI meeting assistants in 2025, comparing features, pricing, and time-saving capabilities to help sales teams select the most efficient tool.
1. Otter.ai
Features: Real-time transcription, searchable meeting notes, automated summaries, integration with Zoom, Teams, and Google Meet.
Pricing: Free plan available, Pro £8/month, Business £20/month.
Best for: Teams needing accurate transcription and meeting summaries.
Pros: Excellent transcription accuracy, intuitive interface, affordable plans.
Cons: Limited AI suggestions beyond note summarisation.
2. Fireflies.ai
Features: Meeting transcription, AI-generated highlights, follow-up task recommendations, CRM integration.
Pricing: Free plan with limited features, Pro £12/month, Business £25/month.
Best for: Teams wanting actionable insights and CRM-connected workflows.
Pros: Highlights key moments, integrates with major CRMs, automates follow-ups.
Cons: Accuracy can vary in noisy environments.
3. Avoma
Features: AI meeting notes, conversation intelligence, coaching insights, integrations with Zoom, Teams, and Slack.
Pricing: Starter £14/month, Professional £28/month, Enterprise custom pricing.
Best for: Sales teams that want call coaching alongside summarisation.
Pros: Combines summarisation with actionable coaching insights.
Cons: Slightly higher learning curve, enterprise pricing required for full features.
4. MeetGeek
Features: Automated transcription, follow-up emails, AI-generated meeting summaries, integration with Google Meet and Zoom.
Pricing: Free trial, paid plans from £15/month.
Best for: Teams seeking straightforward summarisation and follow-up automation.
Pros: Simple, effective, and affordable; strong summarisation features.
Cons: Lacks advanced analytics and coaching insights.
5. Fathom
Features: Free AI-powered meeting recorder, transcription, summaries, and instant highlight reels for Zoom/Meet/Teams.
Pricing: Free (with paid team version coming in 2025).
Best for: Individual reps or small teams who want free, high-quality meeting summaries.
Pros: 100% free, excellent UX, highlight sharing is fast.
Cons: Currently limited to Zoom/Meet/Teams, fewer advanced enterprise features.
6. Read.ai
Features: Real-time transcription, AI-generated meeting metrics (talk time, sentiment analysis), summaries.
Pricing: Free tier; Pro from £12/user/month.
Best for: Teams that want analytics on meeting effectiveness alongside transcription.
Pros: Unique analytics, sentiment tracking.
Cons: Less proven accuracy compared to Otter or Fireflies.
Tool | Key Strengths | Pricing | Best For |
|---|---|---|---|
Otter.ai | Accurate transcription, summaries | £8–£20/month | Teams needing precise transcripts |
Fireflies.ai | Actionable insights, CRM integration | £12–£25/month | Sales teams wanting automated follow-ups |
Avoma | Coaching + notes | £14–£28/month | Teams combining summarisation with coaching |
MeetGeek | Simple summarisation, affordability | £15/month+ | Teams wanting easy summaries and follow-ups |
Fathom | Free, high-quality summaries | Free | Individuals & small teams |
Read.ai | Meeting analytics + sentiment | £12+/user/month | Teams tracking meeting quality |
Note-heavy meetings: Otter.ai for transcription accuracy and searchability.
Action-oriented follow-ups: Fireflies.ai for task extraction and CRM integration.
Call coaching and improvement: Avoma for AI-generated insights and sales coaching.
Straightforward summarisation: MeetGeek for simple, automated summaries.
Free & highlight sharing: Fathom for free assistant with excellent summaries and instant highlight reels.
Analytics-focused teams: Read.ai for unique meeting metrics and sentiment analysis.
Key Takeaways
Selecting the right AI meeting assistant depends on the team’s focus.
Otter.ai excels in accuracy and searchable transcripts.
Fireflies.ai is the best for affordability and summaries with CRM sync.
Fathom wins as a free option with strong UX.
Avoma fits best with sales teams wanting coaching insights.
Read.ai is the best for teams that care about meeting metrics and sentiment.
MeetGeek outperforms for straightforward automated summaries.
The right AI meeting assistant depends on whether you need just transcription, sales insights, or team-wide analytics. Optimising your meeting workflow with AI can save hours weekly and significantly increase team productivity.
