Crafting sales emails that convert is time-consuming. AI-driven sales email tools promise to automate personalisation, optimise subject lines, and increase reply rates.
In this review, we explore the top AI email tools of 2025, ranking them by personalisation capabilities, speed, and ROI for sales teams.
1. Lavender
Features: AI-generated subject lines, email analytics, personalisation suggestions, and reply tracking.
Pricing: Free trial available, Professional £20/month, Team £35/month.
Best for: Teams looking to increase reply rates through AI personalisation.
Pros: Easy to use, quick personalisation, integrated analytics.
Cons: Limited CRM integrations in the lower-tier plans.
2. SmartWriter
Features: AI-generated email copy, automated prospect research, personalised content templates.
Pricing: Starter £15/month, Pro £30/month, Enterprise custom pricing.
Best for: Teams needing tailored emails with minimal manual research.
Pros: Combines AI writing with lead research, fast template generation.
Cons: May require tweaking for highly technical industries.
3. Saleswhale
Features: AI-powered follow-up sequences, lead nurturing, automated replies, and integration with major CRMs.
Pricing: From £25/month, custom pricing for enterprise.
Best for: Teams focused on nurturing inbound leads automatically.
Pros: Efficient follow-up automation, CRM-friendly, scales easily.
Cons: Less flexible for one-off outbound campaigns.
4. Mixmax
Features: Email tracking, scheduling, sequences, and AI-generated copy suggestions.
Pricing: Free plan available, Starter £12/month, Growth £24/month, Enterprise custom pricing.
Best for: Teams wanting an all-in-one sales productivity suite with AI enhancements.
Pros: Combines AI with workflow features, great integration with Gmail.
Cons: Limited AI personalisation compared to dedicated AI email writers.
5. Reply.io
Features: Multichannel outreach with AI email generation, A/B testing, automated sequences, and LinkedIn integration.
Pricing: From £49/month per user, custom enterprise plans.
Best for: Teams needing scalable outbound campaigns across email and LinkedIn.
Pros: Strong personalisation at scale, great for outbound SDR teams, integrates with major CRMs.
Cons: Higher pricing, may be complex for very small teams.
Tool | Key Strengths | Pricing | Best For |
|---|---|---|---|
Lavender | Personalisation, analytics | £20–£35/month | Teams boosting reply rates |
SmartWriter | AI email copy + prospect research | £15–£30/month | Teams needing tailored emails fast |
Saleswhale | Follow-up automation | £25/month+ | Teams nurturing inbound leads |
Mixmax | Workflow + AI copy suggestions | £12–£24/month | Teams wanting all-in-one productivity |
Reply.io | Multichannel + scalable outreach | £49+/month | SDR and outbound prospecting teams |
Outbound prospecting: Lavender or SmartWriter for personalised outreach. Reply.io for scale.
Inbound lead nurturing: Saleswhale for automated sequences.
Integrated workflow teams: Mixmax for combined email tracking, scheduling, and AI copy suggestions.
Key Takeaways
AI-driven email tools in 2025 can transform sales productivity.
Lavender and SmartWriter excel in personalisation,
Saleswhale automates nurturing, and
Mixmax integrates AI copy suggestions into a broader workflow and
Reply.io scales outbound campaigns across multiple channels.
Choosing the right tool depends on team size, campaign focus, and need for automation versus flexibility.
