As traditional SEO isn’t enough, AI-generated content is becoming mainstream. Generative Engine Optimisation (GEO) ensures your content appears in AI-generated answers, chat interfaces, and search engines.
This review explores the top GEO tools for 2025, comparing features, usability, pricing, and effectiveness in boosting content visibility.
1. MarketMuse
Features: AI content scoring, topic modelling, keyword optimisation, and competitive analysis.
Pricing: Free trial, Standard £79/month, Premium £149/month.
Best for: Content teams needing strategic AI-driven insights to improve visibility.
Pros: Deep analysis, actionable recommendations, competitive benchmarking.
Cons: Higher pricing, learning curve for beginners.
2. Surfer SEO
Features: AI content editor, SERP analysis, content structure suggestions, integration with GPT tools.
Pricing: Basic £59/month, Pro £119/month, Business £239/month.
Best for: Teams creating AI-optimised content at scale.
Pros: Easy-to-use interface, integrates with generative AI for content creation.
Cons: Advanced features require higher-tier plans.
3. Frase
Features: AI content briefs, automated summarisation, content optimisation recommendations, and analytics dashboard.
Pricing: Solo £44.99/month, Basic £114.99/month, Team £179.99/month.
Best for: Teams needing automated content briefs and AI-generated outlines.
Pros: Generates content briefs quickly, integrates research and SEO insights.
Cons: Limited control over AI writing style.
4. GrowthBar
Features: AI writing assistant, keyword research, SERP analyser, and content recommendations.
Pricing: Starter £29/month, Pro £79/month, Agency £199/month.
Best for: Small to medium-sized businesses creating high-volume AI content.
Pros: Affordable, simple interface, combines writing and SEO features.
Cons: Less advanced analytics than MarketMuse or Surfer SEO.
Tool | Key Strengths | Pricing | Best For |
|---|---|---|---|
MarketMuse | Deep AI analysis, topic modelling | £79–£149/month | Strategic, insight-driven content teams |
Surfer SEO | AI content editor + SERP insights | £59–£239/month | Teams creating scalable AI content |
Frase | Automated briefs, outlines | £44.99–£179.99/month | Teams needing fast AI content briefs |
GrowthBar | Affordable AI writing + SEO | £29–£199/month | SMBs producing high-volume AI content |
Strategic content planning: MarketMuse for deep insights and topic prioritisation.
AI content generation at scale: Surfer SEO for structured AI-assisted writing.
Rapid content briefing: Frase for quick outlines and research integration.
Cost-effective AI content: GrowthBar for small teams producing high volumes.
Key Takeaways
GEO tools are essential for sales and marketing teams in 2025 seeking visibility in AI-generated search results.
MarketMuse provides deep insights, Surfer SEO and Frase streamline content creation, and GrowthBar offers a cost-effective option for volume-focused teams. Choosing the right tool depends on budget, scale, and strategic priorities.
