Accurate sales forecasting is vital for planning, resource allocation, and revenue growth. Traditional methods rely on historical data and human intuition, but AI analytics tools take forecasting to the next level.
In this review, we compare the top AI analytics platforms of 2025 that sharpen sales forecasts, highlighting features, pricing, usability, and ROI.
1. Tableau AI
Features: Predictive analytics, AI-driven data visualisations, trend analysis, integration with major CRMs.
Pricing: Creator £70/month, Explorer £35/month, Viewer £12/month.
Best for: Teams need visually interactive AI-driven forecasting.
Pros: Robust visualisation tools, intuitive dashboards, reliable predictive models.
Cons: Requires some training to maximise predictive features.
2. HubSpot AI Forecasting
Features: AI-based deal scoring, pipeline analytics, automated forecasting reports, and integration with HubSpot CRM.
Pricing: Free AI features included in HubSpot Sales Hub Professional £50/month.
Best for: HubSpot users wanting integrated AI-driven sales insights.
Pros: Seamless CRM integration, easy-to-read reports, automated insights.
Cons: Limited to the HubSpot ecosystem for full functionality.
3. Clari
Features: Predictive forecasting, AI pipeline management, risk identification, and real-time dashboards.
Pricing: Custom pricing based on team size and features.
Best for: Enterprise sales teams with complex pipelines seeking actionable insights.
Pros: Real-time insights, robust forecasting, intuitive risk indicators.
Cons: Enterprise pricing may be prohibitive for smaller teams.
4. People.ai
Features: AI-driven activity capture, pipeline intelligence, forecast accuracy scoring, and analytics dashboards.
Pricing: Custom pricing based on team size.
Best for: Teams wanting automated data capture to drive forecast accuracy.
Pros: Reduces manual data entry, provides actionable insights, and integrates with major CRMs.
Cons: Can be complex to fully implement across large teams.
5. InsightSquared (by Mediafly)
Features: AI-powered forecasting, revenue intelligence, deal health scoring, and advanced reporting.
Pricing: Custom pricing based on organisation size.
Best for: Revenue operations teams wanting unified analytics across sales, marketing, and customer success.
Pros: Strong revenue intelligence, cross-functional visibility, accurate pipeline forecasting.
Cons: Requires initial setup investment and training.
6. Gong Forecasting
Features: AI conversation intelligence combined with predictive forecasting, deal risk alerts, and pipeline health tracking.
Pricing: Custom, typically enterprise-level.
Best for: Sales leaders who want to tie forecasting accuracy directly to conversation insights.
Pros: Links rep conversations with forecast reliability, great coaching opportunities, strong enterprise adoption.
Cons: Premium pricing, focused on mid-to-large organisations.
Tool | Key Strengths | Pricing | Best For |
|---|---|---|---|
Tableau AI | Visualisation + predictive analytics | £12–£70/month | Teams needing interactive forecasting |
HubSpot AI | Deal scoring + CRM integration | £50/month | HubSpot users seeking integrated AI insights |
Clari | Real-time pipeline & risk insights | Custom | Enterprise teams with complex pipelines |
People.ai | Automated activity capture + forecasting | Custom | Teams wanting automated data-driven insights |
InsightSquared | Revenue intelligence + cross-functional | Custom | RevOps teams across sales, marketing, success |
Gong Forecasting | Conversation-linked forecasting | Custom | Sales leaders focusing on accuracy + coaching |
Pipeline-heavy teams: Clari for enterprise-level predictive insights.
HubSpot users: HubSpot AI Forecasting for seamless integration.
Data-focused teams: Tableau AI for interactive visual forecasting.
Activity-driven insights: People.ai for automated capture and forecasting.
RevOps alignment: InsightSquared for unified forecasting across functions.
Sales coaching + forecasting: Gong for conversation-linked accuracy.
Key Takeaways
AI analytics tools are transforming sales forecasting in 2025.
Tableau AI excels in visual insights.
HubSpot AI Forecasting integrates seamlessly within HubSpot CRM.
Clari provides enterprise-level pipeline visibility.
People.ai automates data-driven insights.
InsightSquared enables revenue-wide intelligence.
Gong Forecasting connects conversation insights with forecast reliability.
Choosing the right tool depends on CRM ecosystem, pipeline complexity, team size, and whether cross-functional or conversation-driven insights matter most.AI analytics tools are transforming sales forecasting.
