AI is transforming sales, but here’s the catch: your results depend heavily on the prompts you feed the system. A weak prompt gives you generic output. A high-converting prompt gives you a response that drives replies, meetings, and deals.
If you’ve ever thought “this AI tool feels underwhelming”, chances are you weren’t using the right prompts. The difference between average and high-performing reps using AI often comes down to prompt design.
In this article, we’ll share five high-converting prompts you can steal today, explain why they work, and show you how to adapt them for different sales situations.
Why Prompts Matter More Than You Think
Think of prompts as the scripts you hand to a new SDR. If your instructions are vague (“write me an email”), the result will be bland and ineffective. But if you’re precise (“draft a 75-word cold email for a SaaS CFO in London, highlighting how we cut billing errors by 40%”), the AI will mirror that clarity.
High-converting prompts:
Provide context (who the audience is, what they care about).
Highlight specific value (not generic “we save time and money”).
Set formatting and tone rules (short, bullet-style, persuasive).
End with a clear call to action.
That’s the formula we’ll use for the five prompts below.
The 5 High-Converting Prompts You Need
Here are ready-to-use prompts you can copy, paste, and tweak for your market.
1. The Cold Email Starter Prompt
Prompt:
“Write a short, punchy cold email (under 100 words) to [job title] at a [company type] in [industry]. Focus on solving [specific pain point]. Use a subject line that feels curious but professional. End with a simple one-line call to action asking for 15 minutes this week.”
Why It Works:
It forces brevity, relevance, and a direct ask—three keys to cold email replies.
2. The Objection Handling Prompt
Prompt:
“Generate a 3-sentence reply to a prospect who says: ‘We’re happy with our current vendor.’ Tone should be respectful but confident. Include a differentiator that positions our solution as worth exploring without being pushy.”
Why It Works:
It arms reps with ready-to-fire responses that keep conversations alive, instead of letting objections kill momentum.
3. The LinkedIn Outreach Prompt
Prompt:
“Write a LinkedIn connection request + first message for a [job title] in [industry]. Keep it under 40 words, avoid selling, and reference [shared interest, recent post, or industry trend]. The goal is to spark conversation, not pitch.”
Why It Works:
LinkedIn users hate pitches-in-disguise. This approach feels personal and opens the door for follow-up.
4. The Meeting Recap Prompt
Prompt:
“Summarize this meeting transcript into:
Key takeaways
Next steps
Stakeholder concerns
Keep it under 200 words, in bullet points, and format it for easy copy-paste into an email.”
Why It Works:
Buyers appreciate clarity. A tight recap makes you look sharp and accelerates deal velocity.
5. The Follow-Up Nudge Prompt
Prompt:
“Draft a follow-up email to a prospect who hasn’t replied in 7 days. Keep it friendly but professional, remind them of the value we discussed, and include one piece of social proof (case study or stat). End with a yes/no question.”
Why It Works:
Yes/no questions reduce friction and increase reply rates. Adding proof builds credibility.
How to Customise These Prompts for Your Sales Workflow
To maximise conversions:
Insert real details → AI works best with specifics (industry, role, KPI).
A/B test output → Run the same prompt twice, compare, and use the stronger version.
Build a prompt library → Save winning prompts in a shared doc or Notion for your team.
Layer tools together → Use one AI for writing (ChatGPT, Claude) and another for personalisation (Apollo, Clay).
SEO Tip: Other Prompts That Work
If you’re looking for even more inspiration, try variations like:
Prompts for discovery call questions
Prompts for social media posts that attract inbound leads
Prompts for writing proposals that close faster
Each of these categories can be expanded into reusable, high-converting templates that keep your team consistent and effective.
Final Thoughts
AI won’t replace salespeople, but salespeople who master high-converting prompts will replace those who don’t.
Instead of wasting time writing from scratch or tweaking endless drafts, use these 5 prompts as plug-and-play tools. They’ll help you:
Write faster
Sound more relevant
Handle objections with confidence
Stay top of mind with prospects
